Flare at Anya Hindmarch Sleep Store
The Sleep Project
“Sleep is the new rock and roll”
In 2021 English fashion accessories designer and entrepreneur, Anya Hindmarch, launched The Village; a group of six neighbouring stores in West London, each with a different focus.
One of these spaces, The Village Hall, transforms every 5-6 weeks into a new creative concept. It’s been a hairdresser, ice cream parlour, a Christmas grotto, and for January, this unique space will host The Sleep Project.
“Everyone’s talking about sleep, so the store is taking a deep dive into this complicated subject,” say the team. “It will be a curation of specialists and experts offering talks and consultations alongside the very best in class products in each category; from wearable tech to bedding and everything in between.”
Flare is thrilled to be part of this amazing project, with Calmer Night and Sleeep Dual being chosen and given their own little space in the store.
Located on Pont Street, Chelsea, those within travel distance can pop in and see a range of gorgeous and clever products created to help you achieve a warm, cosy and peaceful night’s sleep. And then there’s Anya’s neighbouring shops to peruse, including the Bespoke Store, the Plastic Store (focussed on issues around sustainability and reduction of plastic consumption) and of course the delectable treats at the Anya Café.
The Sleep Project opens in London from Saturday 7th January – Sunday 12th February. For those who’d like to visit the online shop, step this way.
Read more here.
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