The award focusses on our unique breakthrough product, Calmer; an in-ear device that reduces stress from annoying and uncomfortable noises without blocking sound, avoiding the isolation caused by ear plugs. 

With recipients announced today (Tuesday 6 May), Flare has been recognised for our excellence in Innovation, having developed a number of unique technologies to help improve people’s experiences with sound. 

Employing just 20 people, Flare was founded in 2007 by Davies and Naomi Roberts, and has gained support from big name artists and producers for our high-clarity earphone technology. We’ve also garnered a tremendous following with our Calmer range, which alters the ear's internal geometry to soften high-frequency sounds, providing relief for everything from noise from busy places, eating sounds and family hecticness, to providing often life-changing benefits for those with sound sensitivities, including those associated with autism or ADHD. 

We’re delighted that our success has seen us rack up over 4 million followers on social media, ship to 186 countries, and count names including broadcaster and music lover Stephen Fry, Producer Tony Visconti, and BBC DJ Chris Hawkins as supporters of the brand. 

The Flare team were informed of the Award by The Secretary for The Kings Awards.

“The King’s Awards for Enterprise are the most prestigious awards for UK businesses, recognising and celebrating business excellence across the UK. As recipients, Flare Audio has demonstrated outstanding success in their field of innovation and their achievements will be an inspiration to others. His Majesty The King personally approves the Awards.” 
Nichola Bruno, The Secretary, The King’s Awards for Enterprise Office.

Flare’s Product Inventor and Co-Founder, Davies Roberts, will attend a Royal Reception at Windsor Castle hosted by His Majesty The King. There will also be a formal presentation of our award and Grant of Appointment at the company’s offices in Lancing, by The King’s personal representative, the Lord-Lieutenant. 

“I can’t express how humbled I am that one of my inventions has been recognised by the King,” says Flare’s Davies Roberts. “When Naomi and I founded Flare, we had a clear mission to develop meaningful sound technologies. We started by redesigning loudspeakers and had no idea that our constant innovation and R&D would lead us to creating products that help calm our response to stressful noises. I am so honoured for Flare to receive this award, being recognised for an invention that is making a difference in the world is what every inventor dreams of.”

The King’s Award programme is now in its 59th year. Recipients are able to use the esteemed King’s Awards Emblem for the next five years.