Sound Sensitivities

Sound Sensitivities and Calmer® - Janina Maschke

Meet Janina, a cognitive psychologist and ADHD coach with both professional expertise and personal experience of living with ADHD. Read on to discover practical insights and small changes that she recommends for creating a calmer everyday environment.


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Hi Janina! – it’s great to meet you. Tell us about yourself and what led you to become an ADHD empowerment coach and cognitive psychologist?
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I’m a cognitive psychologist and ADHD coach, and my work is deeply rooted in both professional training and personal experience. As an ADHDermyself, I know firsthand how hard it can be, not just to get a diagnosis, but to access support that actually feels helpful and affirming. I’ve also had the privilege of working and studying across several countries, which has given me a unique perspective on how ADHD is understood, and often misunderstood, around the world.

What really inspired me to do this work was seeing the gap between clinical knowledge and the real-life needs of people with ADHD. My goal is to help bridge that gap by offering strengths-based, neurodiversity-affirming coaching that empowers individuals to understand their brains and thrive on their own terms.

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In your work, how important is managing sensory input, like sound, for people with ADHD?
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Managing sensory input is very important. Many people with ADHD experience sensory sensitivities, especially to sound, which can affect attention, our emotions and it could even cause physical discomfort. Sounds others might tune out, like clicking pens or background chatter, can become very distracting or even distressing. Helping clients understand their sensory profile and take steps to create a more regulated environment often makes a big difference in how they function and feel throughout the day.

"...don’t underestimate the power of movement. Something as simple as a rocking chair, a fidget tool, or standing desk options can help regulate focus."

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You’ve recently tried some of our Flare products – how have they helped you in your daily life?
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Yes! I’ve been using Flare products, and they have been very helpful for my sensory regulation. Even smaller sounds can throw me off, and they can make it hard to concentrate. Also, while traveling it is hard for me to concentrate but with Flare earbuds I have been able to even concentrate on the train.

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What are some small changes you recommend for people looking to create a calmer, more focused environment?
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Start with your senses, sound, light, and texture can all have a big impact. Using noise-reducing tools like earplugs or white noise, adjust any harsh lighting in your environment (if possible),and decluttering your workspace can all help. Also, don’t underestimate the power of movement. Something as simple as a rocking chair, a fidget tool, or standing desk options can help regulate focus. The goal isn’t to create a perfect space, it’s to create one that feels good and works with your brain, not against it.

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If you could share one piece of advice with someone newly diagnosed with ADHD, what would it be?
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Your brain isn’t broken, and you’re not lazy.

ADHD is a different way of processing the world, and understanding that is the first step toward self-compassion and empowerment. Surround yourself with people and tools that help you see your strengths, not just your struggles. And remember: you're allowed to do things differently if it helps you thrive.

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Products Mentioned

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Calmer® and Calmer® Pro are life-changing products worn in the ear to gently reduce annoying noises. It doesn't block sound or make you feel isolated.

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Earshade®The Ultimate In Comfort & Noise Protection Earshade® is a high-fidelity earplug designed to provide effective noise reduction(SNR -31dB) while ensuring comfort and ...